KDMA Constitution


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Article I – Name of Organization

Kelley Direct Marketing Association (KDMA)

 

Article II – Purpose of Organization

KDMA provides members a variety of opportunities to gain, enhance, broaden, and improve knowledge in the field of marketing for both professional and personal uses.

 

Article III – Membership

Section 1: Eligibility

Unless otherwise specifically authorized by the Kelley School, membership in this organization is open to all currently enrolled Kelley Direct students.

Unless otherwise specifically authorized by the University, membership will not be restricted on the basis of race, color, ethnicity, religion, sex, sexual orientation, national origin, age, marital status, physical or mental disability, parental status, housing status, source of income, or military status.

Section 2: Active Membership Defined

As a member, one is required to attend organization meetings regularly and actively support the organization’s projects. Active membership has been defined as:

  • Attend no less than 75% member and executive board (applies to Association officers only) meetings throughout over a 6-month period starting in March. The assigned note-taker will take a “roll call” via any method available (e.g. Adobe Connect) to keep track of member/officer participation. After each meeting, the note taker will email the KD staff (Alexander Buchanan – albuchan@indiana.edu) the roster listing those members who attended. This will be weighed against the active membership as defined by the KDMA executive board.
  • Serve as either a KDMA officer or a project lead/member (working under the supervision of an officer) over a 6-month period starting in March. Should there be more members than officer or project lead/member positions available, the member is responsible for creating a project that will add value to the Association and its members. A project is open-ended and can cover a variety of topics. For example, the member could create a proposal for a sales workshop or a guest speaker. The project must be approved by the KDMA executive board.

Membership may be revoked by a majority vote of the Executive Board members. In accordance with the constitution, if an individual refutes the responsibilities handed to them by the Executive Board, then membership can be revoked through a majority vote of Executive Board members.

Section 3: Conduct

Members of the organization are responsible for acting and representing KDMA and Kelley School of Business in a professional manner at all meetings, tours, and networking events.

 

Article IV – Officers

Section 1: Selection of Officers

Interested candidates should submit an application (see “KDMA Executive Officer Application” for details) for a position. Election of Executive Board officers will require a majority vote from the Association members. If a candidate fails to receive a majority of votes, a run-off election will be held between the two top candidates who received the most votes. Elections will be held in February and newly elected or incumbent officer(s) will transition into (or continue) their roles in March. Subsequent elections will take place in August with either the newly elected or incumbent officer(s) beginning (continuing) their service in September.

The term of office will depend on the position held. For example, the Association president and vice president positions will be held for no less than 1-year (starting in March).  All other positions will be held for no less than 6-months on a rolling basis.  Together, the officers shall comprise the Executive Board.

This Executive Board can also appoint other chairs if required through a majority vote (of said Executive Board).  The Executive Board shall meet every month on an agreed upon day and time.  If officers do not comply with the purposes or responsibilities entrusted to them, their position may be revoked, by a majority vote of the Executive Board.  The officer then holds the right to present their case in front of the whole organization to maintain their position through a majority vote.

Section 2: Executive Board Positions

Officers of the KDMA should include a president, vice-president, vice-president of alumni relations, vice-president of communications, vice-president of education, vice-president of finance, vice-president of integrated marketing, vice-president of membership, and vice-president of operations.  Additional positions can be created should the need arise.  The president shall be responsible for managing the affairs of the KDMA, which includes presiding at all meetings.

Section 3: Executive Board Duties and Responsibilities

(a) President

  • Serve one-year term beginning March 1st.
  • Must have at least one full year remaining in KD program.
  • There is no limit on terms; he/she may run again in future terms of KD enrollment.
  • May wish to serve as past president to help incoming President.
  • Responsible for setting the Association goals for the term.
  • Responsible for setting the strategies to achieve Association goals.
  • Responsible for holding all Association executives accountable for upholding the purposes or responsibilities entrusted to them.
  • Responsible for creating agendas for executive and member meetings.
  • Oversee KDMA executive and member meetings.
  • The president is not required to attend all meetings but is strongly encouraged to do so.
  • Present budget proposals to Student Leadership Association.
  • Should attend monthly KDSLA meetings to provide updates and to be aware of any changes impacting the KDMA. If unavailable, the vice-president can represent the KDMA in the president’s stead.
  • Responsible for attending all Kelley Connect Weeks (KCW) or having another officer represent the KDMA in the president’s stead.

(b) Vice President

  • Serve one-year term beginning March 1st.
  • Must have at least one full year remaining in KD program.
  • There is no limit on terms; he/she may run again in future terms of KD enrollment.
  • Responsible for assisting the president in setting the Association goals for the term.
  • Responsible for assisting the president in setting the strategies to achieve Association goals.
  • Responsible for assisting the president in holding all Association executives accountable for upholding the purposes or responsibilities entrusted to them.
  • Responsible for assisting the president in creating agendas for executive and member meetings.
  • The vice-president is not required to attend all meetings but is strongly encouraged.
  • The vice-president is responsible to preside at any meeting the president cannot attend.
  • Creating/updating/providing KDMA materials and assisting in KDMA communication.
  • Work with the Kelley School of Business to spread awareness for the KDMA.
  • Marketing for Student Leadership Association elections.

(c)  Vice-President of Alumni Relations

  • Serve at least one (1) 6-month term on a rolling basis.
  • Must have at least one full year remaining in KD program.
  • There is no limit on terms-may run again in future terms of KD enrollment.
  • Responsible for setting individual SMART goals that contribute to achieving the overarching Association goals. For example, increase new-member “active” Association membership by X% by end of term. SMART goals must be reviewed and approved by executive team.
  • Responsible for establishing strategies and tactics to achieve individual SMART goals. For example, participate in on-campus recruiting efforts during KCW’s throughout the year.
  • Responsible for overseeing tasks that may have been delegated to non-executive Association members.
  • Responsible for reporting the status of all initiatives/projects during monthly executive meeting.
  • Manage the outreach of Kelley School of Business alumni.
  • Support KDMA activities by encouraging alumni participation.
  • Actively participates in all Association endeavors (e.g. meetings, workshops, emails, etc.).

(d) Vice-President of Communications

  • Serve at least one (1) 6-month term on a rolling basis.
  • Must have at least one full year remaining in KD program.
  • There is no limit on terms-may run again in future terms of KD enrollment.
  • Responsible for setting individual SMART goals that contribute to achieving the overarching Association goals. For example, increase new-member “active” Association membership by X% by end of term. SMART goals must be reviewed and approved by executive team.
  • Responsible for establishing strategies and tactics to achieve individual SMART goals. For example, participate in on-campus recruiting efforts during KCW’s throughout the year.
  • Responsible for overseeing tasks that may have been delegated to non-executive Association members.
  • Responsible for reporting the status of all initiatives/projects during monthly executive meeting.
  • Responsible for communicating information about the Association to students.
  • Maintain constant communication of recruiting events with KDMA members and other parties as required.
  • Maintains Association member mailing list.
  • Collaborates with vice-president of communications to disseminate new-member welcome email and surveys.
  • Collaborates with vice-president of IT to update KDMA webpage (on www.kdsla.com) and the KDMA LinkedIn group.
  • Actively participates in all Association endeavors (e.g. meetings, workshops, emails, etc.).

(e) Vice-President of Education

  • Serve at least one (1) 6-month term on a rolling basis.
  • Must have at least one full year remaining in KD program.
  • There is no limit on terms-may run again in future terms of KD enrollment.
  • Responsible for setting individual SMART goals that contribute to achieving the overarching Association goals. For example, increase new-member “active” Association membership by X% by end of term. SMART goals must be reviewed and approved by executive team.
  • Responsible for establishing strategies and tactics to achieve individual SMART goals. For example, participate in on-campus recruiting efforts during KCW’s throughout the year.
  • Responsible for overseeing tasks that may have been delegated to non-executive Association members.
  • Responsible for reporting the status of all initiatives/projects during monthly executive meeting.
  • Responsible for communicating information about the Association to students.
  • Maintain constant communication of recruiting events with KDMA members and other parties as required.
  • Maintains Association member mailing list.
  • Collaborates with vice-president of communications to disseminate new-member welcome email and surveys.
  • Collaborates with vice-president of IT to update KDMA webpage (on www.kdsla.com) and the KDMA LinkedIn group.
  • Actively participates in all Association endeavors (e.g. meetings, workshops, emails, etc.).

(e) Vice-President of Finance

  • Serve at least one (1) 6-month term on a rolling basis.
  • Must have at least one full year remaining in KD program.
  • There is no limit on terms-may run again in future terms of KD enrollment.
  • Responsible for setting individual SMART goals that contribute to achieving the overarching Association goals. For example, increase new-member “active” Association membership by X% by end of term. SMART goals must be reviewed and approved by executive team.
  • Responsible for establishing strategies and tactics to achieve individual SMART goals. For example, participate in on-campus recruiting efforts during KCW’s throughout the year.
  • Responsible for overseeing tasks that may have been delegated to non-executive Association members.
  • Responsible for reporting the status of all initiatives/projects during monthly executive meeting.
  • Responsible for maintaining the Association’s finances.
  • Manage activity funding requests.
  • Responsible for collecting Association dues. This will be implemented at a later time of the executive board’s choosing.
  • Actively participates in all Association endeavors (e.g. meetings, workshops, emails, etc.).

(f) Vice-President of Integrated Marketing

  • Serve at least one (1) 6-month term on a rolling basis.
  • Must have at least one full year remaining in KD program.
  • There is no limit on terms-may run again in future terms of KD enrollment.
  • Responsible for setting individual SMART goals that contribute to achieving the overarching Association goals. For example, increase new-member “active” Association membership by X% by end of term. SMART goals must be reviewed and approved by executive team.
  • Responsible for establishing strategies and tactics to achieve individual SMART goals. For example, participate in on-campus recruiting efforts during KCW’s throughout the year.
  • Responsible for overseeing tasks that may have been delegated to non-executive Association members.
  • Responsible for reporting the status of all initiatives/projects during monthly executive meeting.
  • Maintain consistent positive image of the KDMA with KD students, staff, alumni and administration.
  • Responsible for creating and maintaining any advertising campaigns for recruiting efforts.
  • Responsible for maintaining the KDMA webpage on the www.kdsla.com website.
  • Responsible for maintaining the KDMA LinkedIn group.
  • Collaborates with other executives to generate marketing materials.
  • Collaborates with vice-presidents of membership, and communication to get the message to the intended audience.
  • Actively participates in all Association endeavors (e.g. meetings, workshops, emails, etc.).

(g) Vice-President of Membership

  • Serve at least one (1) 6-month term on a rolling basis.
  • Must have at least one full year remaining in KD program.
  • There is no limit on terms-may run again in future terms of KD enrollment.
  • Responsible for setting individual SMART goals that contribute to achieving the overarching Association goals. For example, increase new-member “active” Association membership by X% by end of term. SMART goals must be reviewed and approved by executive team.
  • Responsible for establishing strategies and tactics to achieve individual SMART goals. For example, participate in on-campus recruiting efforts during KCW’s throughout the year.
  • Responsible for overseeing tasks that may have been delegated to non-executive Association members.
  • Responsible for reporting the status of all initiatives/projects during monthly executive meeting.
  • Coordinate new-member outreach, including coordinating volunteer assistance.
  • Manage KDMA member roster by keeping it current.
  • Coordinates new-member onboarding. Collaborates with vice-president of communications to disseminate new-member welcome email and surveys.
  • Creates mentorship alliances.
  • Actively participates in all Association endeavors (e.g. meetings, workshops, emails, etc.).

(h) Vice-President of Operations

  • Serve at least one (1) 6-month term on a rolling basis.
  • Must have at least one full year remaining in KD program.
  • There is no limit on terms-may run again in future terms of KD enrollment.
  • Responsible for setting individual SMART goals that contribute to achieving the overarching Association goals. For example, increase new-member “active” Association membership by X% by end of term. SMART goals must be reviewed and approved by executive team.
  • Responsible for establishing strategies and tactics to achieve individual SMART goals. For example, participate in on-campus recruiting efforts during KCW’s throughout the year.
  • Responsible for overseeing tasks that may have been delegated to non-executive Association members.
  • Responsible for reporting the status of all initiatives/projects during monthly executive meeting.
  • Manages all pre/post-meeting and in-meeting tasks. See “KDMA Guidelines” Word doc for details.
  • Manage KDMA presence at virtual open house events.
  • Manage KDMA presence at on-campus events.
  • Manage KDMA sponsored activities or events (e.g. regional networking event).
  • Actively participates in all Association endeavors (e.g. meetings, workshops, emails, etc.).

 

Article V – Meetings

Section 1: Executive Board Meetings

KDMA shall hold monthly Executive Board meetings through the academic year. All Executive Board meetings will be designed by the President to address specific goals and events of the Association. An agenda will be created by the President and dispersed to Executive Board members.

All Executive Board members are required to be in attendance for all scheduled meetings and must stay for the entirety of the meeting. If an Executive Board member expects to be absent or needs to be dismissed early, he/she must inform the President at least 24-hours beforehand.

Section 2: Member Meetings

KDMA shall hold periodic member meetings through the academic year. All member meetings will be designed by the KDMA executive board to address specific goals and events of the Association. Starting in March 2015, the KDMA will hold one member meeting per month for 6-consecutive months. After each meeting, the note taker will email the KD staff (Alexander Buchanan – albuchan@indiana.edu) the roster listing those members who attended. This will be weighed against the requirement of the active membership as defined by the KDMA executive board.

 

Article VI – Intellectual Property

Section 1: Publications

KDMA executive board shall have the authority to publish a newsletter which shall be known as XXXX. It shall be distributed to all association members, and KD students

Section 2: Logo

KDMA executive board shall have the authority to establish the Association logo.

 

Article VII – Amendments

Amendments to the constitution and Association bylaws must be submitted in writing to the president and executive board. In order for the amendment to be ratified, a majority vote of the Executive Board is required.

 

Download the KDMA Constitution.

 


 KDMA History     |     KDMA Officers     |     KDMA Constitution     |     Marketing Overview    |       Join KDMA    |     KDMA Officer Application     |         Events     |     KDMA Forums    |     Resources    |     Downloads   |     Contact Us


 

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