KD Marketing Association

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Purpose:

The purpose of the Kelley Direct Marketing Association is to serve as an informal outlet for students interested in gaining a better understanding of the art and science of marketing. A separate entity from the Kelley School of Business, the Marketing Association is organized and operated by students with the primary goal of giving members real-world experience in the world of marketing and brand management.

The club aims to provide exposure to the marketing industry with a range of online and in-person events, seminars, networking opportunities, and industry visits, and also serves as an unofficial mentorship resource for the MS in Marketing offered by Kelley Direct.

The club is open to all current graduate students enrolled and in good standing with Indiana University.  For those interested in leadership opportunities, the Marketing Association elects officers twice per year during the Fall and Spring quarters.

To be added to the Marketing Association’s e-mail distribution list, please fill out this short sign-up form.

If you have any questions, please feel free to reach out to Marketing Association President Rishikesh Sawant.

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Goals:

  1. Create awareness and opportunities for exposing students to state-of-the art marketing concepts and best practices
  2. Create opportunities for interacting with marketing professionals in the real world
  3. Create a community bonded by passion for marketing
  4. Encourage networking between Kelley Direct students – virtually and/or in-person
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